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Research papers

The challenge of marketing magazines

To strengthen its advertising market position, VNU - the largest Dutch magazine publisher - has designed an innovative magazine marketing strategy based on the concept of state-of-mind. State of mind refers to a set of personality characteristics...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Hein G.M. Brinkhoff
June 15, 1991
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Citation

Brinkhoff, H. G. (1991a, June 15). The challenge of marketing magazines. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-challenge-of-marketing-magazines


Research papers

Continuos-survey

In consultation with the Magazine Division it was definitely decided in May of this year to start and implement a comprehensive continuous (readership) survey of the magazine market. For the time being this survey will be restricted to developments...

Catalogue: Seminar 1985: Quality In Publishing
Author: Hein G.M. Brinkhoff
November 27, 1985
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Citation

Brinkhoff, H. G. (1985a, November 27). Continuos-survey. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/continuos-survey